Useful consumer neuroscience tools
Marketers track consumer behavior and try to understand it by learning more about the magic buy button.
What is Biometric Research?
Biometric research is the study of subconscious processes related to attention, cognition, emotion, and physiological arousal.
Unobtrusive observations
Would you like to learn more about how to build an AudioVisual lab? Check out this ‘how to’ guide! Read tips & tricks to learn more!
7 Tips how to set up a coding scheme
The coding scheme or ethogram determines what data you collect and is, thus, an essential part of your behavioral study. Tips to set up a coding scheme (+free white paper with all 7 tips to set-up your coding scheme).
Evaluating the effectiveness of simulation in healthcare
Teamwork is important in many occupations but it is crucial when working under pressure. Most of us can only imagine how stressful it could be when working as a fire fighter or operating room nurse.
How to build a usability lab?
Usability testing is an essential part of user centered design processes. It is necessary to evaluate prototypes. So how do you build a usability lab? This how to will help you out!
Understanding the digital world at the Social Media Lab
In this unique lab, technology is applied to understanding user experience, behavior on social media, and much more.
How to characterize complete behavioral phenotypes in a behavioral analysis faci
Introducing the Behavioral Analysis Facility. Researchers evaluate the behavioral and functional activities of new pharmacological drugs using diverse functional tests. Learn more about their recent projects.
World Cup success and emotions
Recent scientific research shows that emotional expressions like anger and happiness matter in being successful in the group phase of the soccer World Cup.
How to study consumer behavior in a kitchen
Masson and colleagues from Université Paris-Saclay, France, designed a test kitchen to investigate food storage processes. According to them, the use of video cameras was of great value for analyzing behaviors.