package-testing

Package testing - Emotional journey in packaging research

A product package should help consumers make a quick decision. Donata Tania Vergura and Beatrice Luceri from the University of Parma, Italy investigated different packaging designs.
facial-expression-video-content-marketing

Facial expression analysis in video content marketing

This study shows that emotions in company messages or advertisements could be used to build and measure brand value. This measure can thus be added to social media metrics guidelines to assess success rate.
in-home-study-older-persons

In home study of older persons

Older people are healthier these days and like to live in their own homes as long as possible. As a result, the need for home care services is increasing.
medical-simulation-and-debriefing

Two ways to learn more about medical simulation and debriefing

There are two ways to get ahead and stay ahead in healthcare education. One - learn from the best and - two - stay on top of your game!
examples-nurse-patient-interaction-research

Three examples of nurse-patient interaction research

The use of video technology in nurse-patient interaction research offers important advantages to scientists in unraveling complex behavior patterns. Learn more!
consumer-behavior

Consumer behavior: do we enjoy the buffet to its fullest potential?

In a buffet restaurant, do you also want to try another dish? Just because it's available? Read this blog post about how choice influences eating behavior.
effectiveness-video-feedback-education

Effectiveness of video feedback in education

Did you know that…read all 6 reasons why video feedback in education is efficient and effective.
video-recording-used-in-psychology

Video recording used in psychology

Understanding behavior during an interaction becomes much easier with video observations. Read this blog post to learn more!
facial-expression-analysis-in-advertisements

The value of facial expression analysis in advertisements

José Chavaglia Neto and José António Filipe investigated the effect of one commercial on consumer emotion. They asked consumers to watch this commercial related to a specific brand.
marketing-market-research-blogs

Marketing and market research blogs

Learn all about gamification in marketing, facial expression analysis, and the difference between self-report, qualitative research, and unobtrusive observations.