Researchers all over the world are trying to find ways to measure real consumer responses and behavior.
A product package should help consumers make a quick decision. Donata Tania Vergura and Beatrice Luceri from the University of Parma, Italy investigated different packaging designs.
This study shows that emotions in company messages or advertisements could be used to build and measure brand value. This measure can thus be added to social media metrics guidelines to assess success rate.
Older people are healthier these days and like to live in their own homes as long as possible. As a result, the need for home care services is increasing.
There are two ways to get ahead and stay ahead in healthcare education. One - learn from the best and - two - stay on top of your game!
The use of video technology in nurse-patient interaction research offers important advantages to scientists in unraveling complex behavior patterns. Learn more!
In a buffet restaurant, do you also want to try another dish? Just because it's available? Read this blog post about how choice influences eating behavior.
Did you know that…read all 6 reasons why video feedback in education is efficient and effective.
José Chavaglia Neto and José António Filipe investigated the effect of one commercial on consumer emotion. They asked consumers to watch this commercial related to a specific brand.
Learn all about gamification in marketing, facial expression analysis, and the difference between self-report, qualitative research, and unobtrusive observations.