Useful consumer neuroscience tools
Marketers track consumer behavior and try to understand it by learning more about the magic buy button.
Understanding consumer buying behavior
What predicts a sale, and what causes consumers to buy from a particular brand over another? To know how and why customers make decisions, you can take a deeper look at consumer behavior.
Shopping behavior - what can we measure in a retail environment?
Shopping ambience conditions such as light, sound, and smell are thought to affect shoppers’ browsing behavior and can increase sales due to impulse buying.
Retail analysis - Using TrackLab in a supermarket
Noldus Information Technology teamed up with Jan Linders supermarkets, a chain of supermarkets in the southern part of The Netherlands.
How to study consumer behavior in a kitchen
Masson and colleagues from Université Paris-Saclay, France, designed a test kitchen to investigate food storage processes. According to them, the use of video cameras was of great value for analyzing behaviors.
Measuring consumer responses to chocolate and images
Researchers all over the world are trying to find ways to measure real consumer responses and behavior.
Package testing - Emotional journey in packaging research
A product package should help consumers make a quick decision. Donata Tania Vergura and Beatrice Luceri from the University of Parma, Italy investigated different packaging designs.
How innovative solutions advance your behavioral research
Good behavioral research requires good methods, and good tools. Three Noldus customer stories display how innovative solutions have advanced their behavioral research.
Consumer behavior: do we enjoy the buffet to its fullest potential?
In a buffet restaurant, do you also want to try another dish? Just because it's available? Read this blog post about how choice influences eating behavior.
The value of facial expression analysis in advertisements
José Chavaglia Neto and José António Filipe investigated the effect of one commercial on consumer emotion. They asked consumers to watch this commercial related to a specific brand.