A product package should help consumers make a quick decision. Donata Tania Vergura and Beatrice Luceri from the University of Parma, Italy investigated different packaging designs.
Good behavioral research requires good methods, and good tools. Three Noldus customer stories display how innovative solutions have advanced their behavioral research.
In a buffet restaurant, do you also want to try another dish? Just because it's available? Read this blog post about how choice influences eating behavior.
José Chavaglia Neto and José António Filipe investigated the effect of one commercial on consumer emotion. They asked consumers to watch this commercial related to a specific brand.
Learn all about gamification in marketing, facial expression analysis, and the difference between self-report, qualitative research, and unobtrusive observations.
Every year thousands of meetings and conferences are organized worldwide. To make things easy for you we've sorted out some of the best consumer behavior conferences to attend in 2016.
Edelson and her colleagues from the Nestlé Research Center in Sweden studied parent-child interactions during meal time using in-home studies.
The retail industry is currently booming in some regions, and with travel such an important part of modern life, so is the retail industry at airports. Learn more about consumer buying behavior by reading this blog post.
In a recent study, Barbara Andersen and Grethe Hyldig from the National Food Institute of Denmark zoomed in on food satisfaction from a consumer perspective.
We live in a demanding world: the snort of an email, the squeal of a text, fare alerts, breaking news, SQUIRREL! What was I saying? Oh yes, we live in a distracted world.