What does the Moment of Truth mean to your business?
We’ve all been there: close to the freeway on-ramp were several choices of the usual variety. I quickly made my decision, rolled through the drive thru, picked an item from the pictures provided, and hit the freeway again.
What are you doing in that shop?
The online shopping revolution is having a huge impact on retail shops. What new tools should the shop manager use to know how to respond?
Top 5 Consumer behavior research on the Behavioral Research Blog
Observational research is becoming more and more popular in consumer science and market research. From on-site behavioral observations in supermarkets to advanced multimodal lab studies.
How to build a consumer behavior research lab?
In order to get off to a good start, it is best to describe the research or tests that are going to be performed in detail.
What behaviors to focus on – Airport passenger experiences
To learn more about airport design and to investigate how to make time at an airport more enjoyable, Livingstone et al. undertook a study into passenger experience.
Observations of eating behavior
Our eating behavior has a strong connection with our weight and can thus influence the development of obesity. Obesity (having too much body fat) is a subject under discussion amongst many scholars.
Emotional responses, heart rate & more: measuring consumer behavior
As a consumer, you have to make many different choices. Which peanut butter do you want? Which potato chips are the healthy choice?
Three ways how to measure consumer behavior
Measure eating behaviors and consumers likes and dislikes, measure consumer behavior on mobile phones, and measure shopping behavior using mobile technology.