We’ve all been there: close to the freeway on-ramp were several choices of the usual variety. I quickly made my decision, rolled through the drive thru, picked an item from the pictures provided, and hit the freeway again.
The online shopping revolution is having a huge impact on retail shops. What new tools should the shop manager use to know how to respond?
Observational research is becoming more and more popular in consumer science and market research. From on-site behavioral observations in supermarkets to advanced multimodal lab studies.
In order to get off to a good start, it is best to describe the research or tests that are going to be performed in detail.
To learn more about airport design and to investigate how to make time at an airport more enjoyable, Livingstone et al. undertook a study into passenger experience.
Our eating behavior has a strong connection with our weight and can thus influence the development of obesity. Obesity (having too much body fat) is a subject under discussion amongst many scholars.
As a consumer, you have to make many different choices. Which peanut butter do you want? Which potato chips are the healthy choice?
Measure eating behaviors and consumers likes and dislikes, measure consumer behavior on mobile phones, and measure shopping behavior using mobile technology.