Emotions

Emotions are what makes us human, and we all experience them. Emotion data provides crucial insights that allow researchers to gain insight in complex human behaviors in greater depth. Emotions can play a role in all kind of matters. For example, in the decisions we make whether or not to buy something, in food choices we make, and in how we interact with others.

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Facial expression analysis in video content marketing

This study shows that emotions in company messages or advertisements could be used to build and measure brand value. This measure can thus be added to social media metrics guidelines to assess success rate.

3 Emotional studies with FaceReader

Many researchers have discovered FaceReader as a tool for their research. These 3 recent studies with FaceReader show how emotion data helps you to better understand human-human, human-machine, and human-product interactions.

Why you want to know if your customers are bored, and how to find out

As emotions run through everyday life, facial expression analysis is often used in consumer and behavior research. With FaceReader you can now detect affective attitudes as well.

The emotions of people who think they’re nice

What does ‘nice’ actually mean in relation to psychological variables? And does it positively correlate with self-reported levels of health, happiness, and wellbeing?

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Emotions distract people with eating disorders

Studies show that people with anorexia nervosa have reduced facial expressivity of emotions while viewing emotionally provoking stimuli. Researcher Leppanen and her team used FaceReader to investigate this.

Technical demonstration of FaceReader in Seville, Spain

GO-LAB demonstrated FaceReader's amazing possibilities and efficient replacement of manual coding procedures.

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Do emotions affect preferences to opera music?

Many researchers are interested in the relationship between facial expressions and music preference. This is the first study that uses FaceReader to investigate this.