Emotions
Emotions are what makes us human, and we all experience them. Emotion data provides crucial insights that allow researchers to gain insight in complex human behaviors in greater depth. Emotions can play a role in all kind of matters. For example, in the decisions we make whether or not to buy something, in food choices we make, and in how we interact with others.

Why you want to know if your customers are bored, and how to find out
As emotions run through everyday life, facial expression analysis is often used in consumer and behavior research. With FaceReader you can now detect affective attitudes as well.

The emotions of people who think they’re nice
What does ‘nice’ actually mean in relation to psychological variables? And does it positively correlate with self-reported levels of health, happiness, and wellbeing?

Emotions distract people with eating disorders
Studies show that people with anorexia nervosa have reduced facial expressivity of emotions while viewing emotionally provoking stimuli. Researcher Leppanen and her team used FaceReader to investigate this.

Technical demonstration of FaceReader in Seville, Spain
GO-LAB demonstrated FaceReader's amazing possibilities and efficient replacement of manual coding procedures.

Do emotions affect preferences to opera music?
Many researchers are interested in the relationship between facial expressions and music preference. This is the first study that uses FaceReader to investigate this.

Understanding adolescent emotions
How are adolescents’ emotions socialized by mothers and close friends? A recent study focuses on dealing with depression in adolescence.

How to use FaceReader in the lab
Are you interested in using automatic facial expression analysis in a standardized lab setting? Here are 5 tips to get you started!

Who is the best product representative?
We all have our favorite celebrities, then there are those we love to hate. Who would you want to pay to represent your product or brand?

Behavioral techniques to empower consumers: resisting persuasion by controlling
The role of facial expression in resisting enjoyable advertisements.

The man in the maze: A behavioral science journey into consumer studies
As a researcher, one of my biggest thrills was being able to predict how someone was going to behave, especially without asking him or her.