Learn all about gamification in marketing, facial expression analysis, and the difference between self-report, qualitative research, and unobtrusive observations.
As the year comes to a close, the results are crystal clear. We have rounded up the top three most viewed blog posts of 2014 in psychology, neuromarketing, and autism research. Interested? Read on!
We live in a demanding world: the snort of an email, the squeal of a text, fare alerts, breaking news, SQUIRREL! What was I saying? Oh yes, we live in a distracted world.
The application of neuroscience methods to marketing – neuromarketing research – is growing in popularity. Can neuroscience be the holy grail of the study of consumer behavior?
How does exposure to moral violations influence consumption?
At the Neuromarketing World Forum (NMWF) in New York, Peter Lewinski mingled with board members, professors, start up founders, and all the people that do the cutting-edge work.
Watch these videos on consumer research, eye tracking, facial expression analysis, and more!
Overweight and obese individuals are at increased risk for many diseases and health conditions. By 2050, as much as 50% of the UK population could be obese at a cost of £50 billion a year.
How can you come to better understand what is going on in the creative process? A living lab studying the work of a writer, painter, musician or other creative person might provide the answer.
A reaction to a product in a store or an assignment in the classroom can tell a lot about the effectiveness of the advertising or the learning method.