Understanding consumer buying behavior
What predicts a sale, and what causes consumers to buy from a particular brand over another? To know how and why customers make decisions, you can take a deeper look at consumer behavior.
Conference in marketing, consumer science, and sensory research
By attending these conferences, you can more easily discover the latest techniques to uncover patterns in behavior and learn how to apply them.
Consumer in-home studies
Learn all about gamification in marketing, facial expression analysis, and the difference between self-report, qualitative research, and unobtrusive observations.
The Real Cost of Paying Attention Squirrel
We live in a demanding world: the snort of an email, the squeal of a text, fare alerts, breaking news, SQUIRREL! What was I saying? Oh yes, we live in a distracted world.
Neuromarketing: hope or hype?
The application of neuroscience methods to marketing – neuromarketing research – is growing in popularity. Can neuroscience be the holy grail of the study of consumer behavior?
Female drinking
How does exposure to moral violations influence consumption?
Automated Facial Coding in the Field of Neuromarketing
At the Neuromarketing World Forum (NMWF) in New York, Peter Lewinski mingled with board members, professors, start up founders, and all the people that do the cutting-edge work.
5 videos on neuromarketing and facial expression analysis
Watch these videos on consumer research, eye tracking, facial expression analysis, and more!
Overweight and obese individuals are at increased risk for many diseases and health conditions. By 2050, as much as 50% of the UK population could be obese at a cost of £50 billion a year.
the creative brain
How can you come to better understand what is going on in the creative process? A living lab studying the work of a writer, painter, musician or other creative person might provide the answer.
A reaction to a product in a store or an assignment in the classroom can tell a lot about the effectiveness of the advertising or the learning method.