In a recent study with bicyclists, researchers at VTI, Sweden, observed cyclist behavior using eye tracking technology, video recordings, and behavioral coding.
Basil Preisig and his colleagues at the University of Bern, Switzerland, were especially interested in communicative development of people diagnosed with language disorders like aphasia.
Watch these videos on consumer research, eye tracking, facial expression analysis, and more!
Observational research is becoming more and more popular in consumer science and market research. From on-site behavioral observations in supermarkets to advanced multimodal lab studies.
In order to get off to a good start, it is best to describe the research or tests that are going to be performed in detail.
Wouldn’t every researcher want to automate certain measurements and save valuable time? In the 1800s, the study of eye movements for instance was done by means of direct observations!