why-non-verbal-behavior-matters

Why non-verbal behavior matters

Basil Preisig and his colleagues at the University of Bern, Switzerland, were especially interested in communicative development of people diagnosed with language disorders like aphasia.
neuromarketing-and-facial-expression-analysis

Videos on neuromarketing and facial expression analysis

Watch these videos on consumer research, eye tracking, facial expression analysis, and more!
top-5-consumer-behavior-research-blog-posts

Top 5 Consumer behavior research on the Behavioral Research Blog

Observational research is becoming more and more popular in consumer science and market research. From on-site behavioral observations in supermarkets to advanced multimodal lab studies.
how-to-build-a-consumer-behavior-research-lab

How to build a consumer behavior research lab?

In order to get off to a good start, it is best to describe the research or tests that are going to be performed in detail.
how-to-measure-consumer-behavior

Three ways how to measure consumer behavior

Measure eating behaviors and consumers likes and dislikes, measure consumer behavior on mobile phones, and measure shopping behavior using mobile technology.
eye-tracking-lab-set-ups

2 Examples of eye tracking lab set-ups

Wouldn’t every researcher want to automate certain measurements and save valuable time? In the 1800s, the study of eye movements for instance was done by means of direct observations!