neuromarketing-hope-or-hype

Neuromarketing: hope or hype?

The application of neuroscience methods to marketing – neuromarketing research – is growing in popularity. Can neuroscience be the holy grail of the study of consumer behavior?
useful-consumer-neuroscience-tools

Useful consumer neuroscience tools

Marketers track consumer behavior and try to understand it by learning more about the magic buy button.
understanding-consumer-buying-behavior

Understanding consumer buying behavior

What predicts a sale, and what causes consumers to buy from a particular brand over another? To know how and why customers make decisions, you can take a deeper look at consumer behavior.
what-biometric-research

What is Biometric Research?

Biometric research is the study of subconscious processes related to attention, cognition, emotion, and physiological arousal.
how-to-build-a-usability-lab

How to build a usability lab?

Usability testing is an essential part of user centered design processes. It is necessary to evaluate prototypes. So how do you build a usability lab? This how to will help you out!
understanding-digital-world-social-media-lab

Understanding the digital world at the Social Media Lab

In this unique lab, technology is applied to understanding user experience, behavior on social media, and much more.
understand-consumer-emotions

Three ways to understand consumer emotions

Many companies are seeking ways to understand consumer emotions in order to predict product acceptability. Here are three ways you could set up your study to assess consumer emotions.
understanding-face-perception-asd

Understanding face perception in ASD

Researchers at KU Leuven want to gain more insight into whether or not there are differences in the implicit abilities of children with ASD to detect faces, different identities, and different expressions.
attention-drive-safely

Attention! Drive safely

In a recent study with bicyclists, researchers at VTI, Sweden, observed cyclist behavior using eye tracking technology, video recordings, and behavioral coding.
why-non-verbal-behavior-matters

Why non-verbal behavior matters

Basil Preisig and his colleagues at the University of Bern, Switzerland, were especially interested in communicative development of people diagnosed with language disorders like aphasia.