social-interaction-task-couples

Measuring experiential, behavioral, and physiological outputs

In a romantic relationship, it is undoubtedly important to show support when one’s partner shares his or her accomplishments and positive life events.
neuromarketing-and-facial-expression-analysis

Videos on neuromarketing and facial expression analysis

Watch these videos on consumer research, eye tracking, facial expression analysis, and more!
facial-expressions-reactions-to-bitter-food

Facial expressions - reactions to bitter food vary between high and low BMI

Overweight and obese individuals are at increased risk for many diseases and health conditions. By 2050, as much as 50% of the UK population could be obese at a cost of £50 billion a year.
machine-emotion-recognition-versus-humans

Comparing machine emotion recognition with a human benchmark

Our emotions come across clear in our facial expressions. Due to this, facial expressions can be used in a wide variety of studies.
avatars-human-computer-interaction

Relational Agents: the use and testing of avatars for HCI

Relational Agents (RAs) are computer constructs designed to interact with humans in a way that promotes the long-term formation of social and emotional bonds.
predicting-advertising-effectiveness

Predicting Advertising Effectiveness: Facial Coding of 120.000 Video Frames

The advertising and marketing companies have just received a new addition to their repertoire of the neuromarketing tools – automated coding of facial expressions of basic emotions.
classroom-observations-facial-expression

Classroom observations including facial expression analysis

Internet and technology usage, including computers, tablets, and mobile phones, has increased exponentially in the past few years.
how-to-measure-facial-expressions

Five tips on how to measure facial expressions

It may sound very simple, but recording video and playing it back enables more detailed analysis of facial expressions.
top-5-consumer-behavior-research-blog-posts

Top 5 Consumer behavior research on the Behavioral Research Blog

Observational research is becoming more and more popular in consumer science and market research. From on-site behavioral observations in supermarkets to advanced multimodal lab studies.
how-to-build-a-consumer-behavior-research-lab

How to build a consumer behavior research lab?

In order to get off to a good start, it is best to describe the research or tests that are going to be performed in detail.