predicting-advertising-effectiveness

Predicting Advertising Effectiveness: Facial Coding of 120.000 Video Frames

The advertising and marketing companies have just received a new addition to their repertoire of the neuromarketing tools – automated coding of facial expressions of basic emotions.
classroom-observations-facial-expression

Classroom observations including facial expression analysis

Internet and technology usage, including computers, tablets, and mobile phones, has increased exponentially in the past few years.
how-to-measure-facial-expressions

Five tips on how to measure facial expressions

It may sound very simple, but recording video and playing it back enables more detailed analysis of facial expressions.
top-5-consumer-behavior-research-blog-posts

Top 5 Consumer behavior research on the Behavioral Research Blog

Observational research is becoming more and more popular in consumer science and market research. From on-site behavioral observations in supermarkets to advanced multimodal lab studies.
examples-autism-research-studies

Three examples of autism research studies

Knowledge is the key to developing a better understanding of autism. Researchers often observe and code behavior in combination with other research methods.