Behavioral Research Blog - Measure Emotions

As the world seeks more efficient research methods, automated facial expression analysis tools offer great potential for studying facial expressions. Could these tools be applied to pain assessment?

In Faux Out-Of-Home (FOOH) advertisement, real-world images are combined with computer-generated imagery and shared on social media. What happens to consumers' perceptions and emotions when you disclose that AI was used?

For brands seeking to resonate with customers, being seen as authentic is vital. Using custom expressions in FaceReader, we explore how perception of brand authenticity relates to ad performance.

What if you had a way to understand a baby's unspoken needs? Analyzing facial expressions in infants helps researchers and caregivers understand more about the early development of emotions and social interactions.

Using custom expressions in facial expression analysis can unlock a deeper understanding of human behavior. How can you use custom expressions in different fields of research?

Isabelle Leenders examined the influence of disclosures in influencer advertising on the brand attitudes and purchase intentions of young adults, mediated by their emotions and activation of persuasion knowledge.

Measuring or assessing emotions is not always straightforward and easy. How do we view the nature of emotions in the first place?

Why do respondents show an angry facial expression when evaluating a website or product, when there is no reason to expect them to actually be angry? Read more in this sequel to the blog post "How emotions are made".

Are you involved in emotion recognition and facial expression analysis? These 5 tips will guarantee the best results!