Consumer behavior research in the spotlight: consumption behavior
Why do we drink less when watching gut-wrenching movies? How does exposure to moral violations influence consumption?
Neuromarketing: hope or hype?
The application of neuroscience methods to marketing – neuromarketing research – is growing in popularity. Can neuroscience be the holy grail of the study of consumer behavior?
Understanding consumer buying behavior
What predicts a sale, and what causes consumers to buy from a particular brand over another? To know how and why customers make decisions, you can take a deeper look at consumer behavior.
Marketing and market research blogs
Learn all about gamification in marketing, facial expression analysis, and the difference between self-report, qualitative research, and unobtrusive observations.
Making sense of the senses: The real cost of paying attention
We live in a demanding world: the snort of an email, the squeal of a text, fare alerts, breaking news, SQUIRREL! What was I saying? Oh yes, we live in a distracted world.
Videos on neuromarketing and facial expression analysis
Watch these videos on consumer research, eye tracking, facial expression analysis, and more!
Facial expressions - reactions to bitter food vary between high and low BMI
Overweight and obese individuals are at increased risk for many diseases and health conditions. By 2050, as much as 50% of the UK population could be obese at a cost of £50 billion a year.
Measuring the creative process
How can you come to better understand what is going on in the creative process? A living lab studying the work of a writer, painter, musician or other creative person might provide the answer.
Predicting Advertising Effectiveness: Facial Coding of 120.000 Video Frames
The advertising and marketing companies have just received a new addition to their repertoire of the neuromarketing tools – automated coding of facial expressions of basic emotions.
Top 5 Consumer behavior research on the Behavioral Research Blog
Observational research is becoming more and more popular in consumer science and market research. From on-site behavioral observations in supermarkets to advanced multimodal lab studies.