Behavioral Research Blog - Neuromarketing

For brands seeking to resonate with customers, being seen as authentic is vital. Using custom expressions in FaceReader, we explore how perception of brand authenticity relates to ad performance.

Why do respondents show an angry facial expression when evaluating a website or product, when there is no reason to expect them to actually be angry? Read more in this sequel to the blog post "How emotions are made".

Observational research is becoming more and more popular in consumer science and market research. From on-site behavioral observations in supermarkets to advanced multimodal lab studies.

Measuring consumer behavior enables you to really know your customers and get key insights into consumer preferences and buying behavior. We highlight four of these ways for you in this blog post.

Get your face read, your brain measured, and your heart rate checked. Innovative research methods and techniques found their way into neuromarketing.

We are in a pandemic where most of us are forced to change our daily behavior. Fortunately, we have our neocortex: it gives us considerable flexibility and creativity in adapting to a changing environment.

Why do we drink less when watching gut-wrenching movies? How does exposure to moral violations influence consumption?

The application of neuroscience methods to marketing – neuromarketing research – is growing in popularity. Can neuroscience be the holy grail of the study of consumer behavior?

What predicts a sale, and what causes consumers to buy from a particular brand over another? To know how and why customers make decisions, you can take a deeper look at consumer behavior.

What is cognitive neuroscience? As my professor once said, it is the overlapping science of the ‘dry and the wet’ part of the brain.