
Breathe easy, a novel approach to monitoring respiratory activity in zebrafish
Researchers from the University of Heidelberg used DanioScope in a novel way to objectively measure breathing in zebrafish embryos and larvae.

Five studies showing the power of multi-modal data in behavioral research
The advantages of using multimodal data over a single modality are that it reveals deeper insights and also if one modality fails there can be enough redundancy in the data to still make sense of it.

Measuring consumer choice behavior
Two recent projects provide new insights into how best to measure the choices that we make.

Neuromarketing research: Innovative research methods and techniques
Get your face read, your brain measured, and your heart rate checked. Innovative research methods and techniques found their way into neuromarketing.

Three ways to understand consumer emotions
Many companies are seeking ways to understand consumer emotions in order to predict product acceptability. Here are three ways you could set up your study to assess consumer emotions.

Neuromarketing: hope or hype?
The application of neuroscience methods to marketing – neuromarketing research – is growing in popularity. Can neuroscience be the holy grail of the study of consumer behavior?

Cognitive neuroscience: Emotions
In my previous blog post, I shared some of the basics of cognitive neuroscience. In this blog post, we will zoom into a more specific part of cognitive neuroscience: emotions.

What is Biometric Research?
Biometric research is the study of subconscious processes related to attention, cognition, emotion, and physiological arousal.

A new method to evaluate if dogs are suitable for IED bomb detection
Margaret Gruen and her colleagues recently investigated a new method to assess sound induced fear and anxiety in candidate IED-detection dogs – specifically, Labrador retrievers.

Which head and neck positions are stressful for your horse during lunging?
Being a horse owner and a Noldus employee is the perfect combination when it comes to keeping track of the scientific background for my horseback riding hobby.