In a romantic relationship, it is undoubtedly important to show support when one’s partner shares his or her accomplishments and positive life events.
Observational research is becoming more and more popular in consumer science and market research. From on-site behavioral observations in supermarkets to advanced multimodal lab studies.
As a consumer, you have to make many different choices. Which peanut butter do you want? Which potato chips are the healthy choice?
When it comes to measuring our emotional responses to food items, medical treatment, or works of art, our behavior does not always paint the whole picture.