Measuring creativity at the GrunbergLab
In the GrunbergLab in Amsterdam, I read Arnon Grunberg’s upcoming release. Two researchers hooked me up: sensors on my left hand, rib, chest, and of course the famous head cap to measure my brain activity.
Measuring experiential, behavioral, and physiological outputs
In a romantic relationship, it is undoubtedly important to show support when one’s partner shares his or her accomplishments and positive life events.
Emotional responses, heart rate & more: measuring consumer behavior
As a consumer, you have to make many different choices. Which peanut butter do you want? Which potato chips are the healthy choice?
Galvanic skin response, heart rate variability and more behavior on the inside
When it comes to measuring our emotional responses to food items, medical treatment, or works of art, our behavior does not always paint the whole picture.