top-5-consumer-behavior-research-blog-posts

Top 5 Consumer behavior research on the Behavioral Research Blog

Observational research is becoming more and more popular in consumer science and market research. From on-site behavioral observations in supermarkets to advanced multimodal lab studies.
emotional-responses-consumer-behavior

Emotional responses, heart rate & more: measuring consumer behavior

As a consumer, you have to make many different choices. Which peanut butter do you want? Which potato chips are the healthy choice?
galvanic-skin-response-heart-rate-variability

Galvanic skin response, heart rate variability and more behavior on the inside

When it comes to measuring our emotional responses to food items, medical treatment, or works of art, our behavior does not always paint the whole picture.