Drive safely
In a recent study with bicyclists, researchers at VTI, Sweden, observed cyclist behavior using eye tracking technology, video recordings, and behavioral coding.
Why non-verbal behavior matters
Basil Preisig and his colleagues at the University of Bern, Switzerland, were especially interested in communicative development of people diagnosed with language disorders like aphasia.
Neuromarketing: hope or hype?
The application of neuroscience methods to marketing – neuromarketing – is growing in popularity. Can neuroscience be the holy grail of the study of consumer behavior?
5 videos on neuromarketing and facial expression analysis in 2013
Watch 5 videos on consumer research, eye tracking, facial expression analysis, and more!
Observational research is becoming more and more popular in consumer science and market research. From on-site behavioral observations in supermarkets to advanced multimodal lab studies.
In order to get off to a good start, it is best to describe the research or tests that are going to be performed in detail.
Usability Lab
Usability testing is an essential part of user centered design processes. It is necessary to evaluate prototypes.
Good communication between the doctor or a nurse and patient is of vital importance. And, in a medical context, good team performance can save lives.
Why behavioral data collection works
How are scholars studying learning in infancy? How do they study parental influence?
Three ways how to measure consumer behavior
Measure eating behaviors and consumers likes and dislikes
2 Examples of eye tracking lab set-ups
Wouldn’t every researcher want to automate certain measurements and save valuable time? In the 1800s, the study of eye movements for instance was done by means of direct observations!