Basil Preisig and his colleagues at the University of Bern, Switzerland, were especially interested in communicative development of people diagnosed with language disorders like aphasia.
The application of neuroscience methods to marketing – neuromarketing – is growing in popularity. Can neuroscience be the holy grail of the study of consumer behavior?
Watch 5 videos on consumer research, eye tracking, facial expression analysis, and more!
Observational research is becoming more and more popular in consumer science and market research. From on-site behavioral observations in supermarkets to advanced multimodal lab studies.
In order to get off to a good start, it is best to describe the research or tests that are going to be performed in detail.
Usability testing is an essential part of user centered design processes. It is necessary to evaluate prototypes.
Good communication between the doctor or a nurse and patient is of vital importance. And, in a medical context, good team performance can save lives.
How are scholars studying learning in infancy? How do they study parental influence?
Measure eating behaviors and consumers likes and dislikes
Wouldn’t every researcher want to automate certain measurements and save valuable time? In the 1800s, the study of eye movements for instance was done by means of direct observations!