how-to-build-a-consumer-behavior-research-lab

How to build a consumer behavior research lab?

Posted by Annelies Querner-Verkerk on Mon 25 Feb. 2013

In order to get off to a good start, it is best to describe the research or tests that are going to be performed in detail. With this description it becomes clear what kind of equipment will be needed, and which physical environment (on-site or in a lab) would best suit this test or research.

In general, the description should answer the following questions:

  • Do consumer goods, products, food items need to be tested?
  • Do participants need to walk around in the lab?
  • How many people are present during a test, besides the participant(s)?
  • Are participants being invited to visit a lab and/or is on-site research going to be performed? 
  • What kind of participants need to be selected (age, gender, etc.)?  
  • How big are the rooms? And, does the building have special aspects (i.e. is it a monument)? You can also build a lab in an existing restaurant or cafeteria making it into a ‘living lab’.

Would you like to learn more?

Download this free ‘how to’ guide for more information. In this free 'How to' guide you can find a list of equipment you can think about when building a consumer behavior lab. Of course, the exact combination of tools used in a lab depends on specific requirements and wishes.









RESOURCES: Read more about The Observer XT

Find out how The Observer XT is used in a wide range of studies and how it can elevate your research!

  • Free white papers and case studies
  • Customer success stories
  • Recent blog posts


Scientific articles

Are you interested in reading more about actual research applications,please view the list below. This list is a small selection of scientific publications in this area.

  • Forde, C.G.; Kuijk, N. van; Thaler, T.; Graaf, C. de; Martin, N. (2012). Oral processing characteristics of solid savoury meal components, and relationship with food composition, sensory attributes and expected satiation. Appetite, 60, 208-219.
  • Wilfinger, D.; Weiss, A.; Tscheligi, M. (2009). Exploring shopping information and navigation strategies with a mobile device. Proceedings of the 11th International Conference on Human-Computer Interaction with Mobile Devices and Services (Bonn, Germany, 15-18 September 2009).
  • Zeinstra, G.G.; Koelen, M.A., Colindres, D.; Kok, F.J.; Graag, C. de (2009). Facial expressions in school-aged children are a good indicator of 'dislikes', but not of 'likes'. Food Quality and Preference, 20, pp.620-624.

More information

Really knowing your customer is very important. Learn more about the tools and solutions offered by Noldus in consumer behavior research, sensory science, and marketing research.

Share this post
Topics
Relevant Blogs
emotional-responses-consumer-behavior

Emotional responses, heart rate & more: measuring consumer behavior

As a consumer, you have to make many different choices. Which peanut butter do you want? Which potato chips are the healthy choice?
marketing-market-research-blogs

Marketing and market research blogs

Learn all about gamification in marketing, facial expression analysis, and the difference between self-report, qualitative research, and unobtrusive observations.
in-home-video-recordings

In-home video recordings provide accurate measure for more objective comparisons

Edelson and her colleagues from the Nestlé Research Center in Sweden studied parent-child interactions during meal time using in-home studies.