Assessment and training – positive behavior change

Assessment and training – positive behavior change

Posted by Annelies Querner-Verkerk on Mon 16 Apr. 2012 - 1 minute read

In daily practice, it can be difficult to establish a long-term change in behavior. Most of the time, people are not aware of their behavior; according to a large number of scientists, at least 95% of our behavior is unconscious whereas only 5% is conscious.

New assessment tools (one for example developed by Tricom, training agency Wageningen, The Netherlands, www.tricom-bv.nl) give sales representatives and managers more insight into their own behavior. As a result, they learn to communicate more efficiently.

Understanding your own behavior is essential when you want to create a meaningful, long-term relationship with customers or employees. Companies invest in training courses and coaching sessions to empower employees. As behavioral change plays a big role in these training courses, assessment tools, with which cause and effect of behavior can be pinpointed exactly, are of great value.

A conversation between the trainee and the employee or customers can be easily recorded on video ensuring that the trainer can give clear and concise examples of behaviors and behavioral patterns after­wards. Furthermore, the best feedback can be given when the recordings take place in a natural work environment.

Case study

Tricom, a training agency, collects data by observing trainees, preferably in their own work environment. After data collection and analysis, Tricom delivers an objective and concrete report with a description of the observations and the results. This report enables the trainees to be aware of their unconscious behaviors. With this practical approach, trainees can work on their attitude in order to reach their personal targets or goals.

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