Early in life, children are not capable of filling out a complete questionnaire or talking to an interviewer.
Controlled conditions and accurate data recording are key in scientific success. A stationary observation lab provides these controlled conditions while allowing scientists to observe test participants unobtrusively.
Stephanny Freeman and Connie Kasari observed play behavior in an observation lab. They invited parents with their children to their observation lab and coded behavior in great detail.
Many companies are seeking ways to understand consumer emotions in order to predict product acceptability. Here are three ways you could set up your study to assess consumer emotions.
Understanding behavior during an interaction becomes much easier with video observations, and enables students to watch and learn.
A couple of months ago, we had the pleasure to visit the University of Groningen to record a customer success story.
The use of video in education can be very helpful to develop required skills.
Our understanding of autism spectrum disorder (ASD) has developed a great deal over recent years, but there is still much work to be done.
Museums, zoos, theme parks, and aquariums all observe the behavior of their visitors in order to find the best ways to entertain and educate.
Why do we drink less when watching gut-wrenching movies? How does exposure to moral violations influence consumption?