![Radial Arm Maze: The Basics radial-arm-maze](https://www.noldus.com/static/images/core-blog/radial-arm-maze.jpg)
Radial Arm Maze: The Basics
The radial arm maze is an apparatus consisting of a circular center compartment from which 8 equally spaced «arms» extend. Researchers use it to measure two forms of memory known as “reference memory” and “working memory.”
![The relevance of emotions on the evaluation of a transactional website role-emotions-evaluation-website](https://www.noldus.com/static/images/core-blog/role-emotions-evaluation-website-1649838597.jpg)
The relevance of emotions on the evaluation of a transactional website
A UX test is a method of evaluating a product or service by having users test it. Researchers studied how emotions influence opinions about a website by conducting UX tests.
![The influence of ad-evoked emotions on brand attitudes influence-ad-evoked-emotions-brand-attitudes](https://www.noldus.com/static/images/core-blog/influence-ad-evoked-emotions-brand-attitudes.jpg)
The influence of ad-evoked emotions on brand attitudes
Can brand authenticity generate positive emotions among consumers and turn into a positive brand attitude?
![Why use Virtual Reality in Neurosciences? virtual-reality-in-neuroscience](https://www.noldus.com/static/images/core-blog/virtual-reality-in-neuroscience-1628503602.jpg)
Why use Virtual Reality in Neurosciences?
Virtual Reality may become an easy way to calibrate or standardize complex tasks in immersive environments. How can researchers easily apply VR?
![Entrepreneurs’ facial expressions & emotional contagion during investor pitches facial-expressions-emotional-mimicry](https://www.noldus.com/static/images/core-blog/facial-expressions-emotional-mimicry.jpg)
Entrepreneurs’ facial expressions & emotional contagion during investor pitches
What is the influence of emotions in a decision-making process? Dinkla and Liebregts wondered if displaying joy and emotional mimicry play a role during pitches.
![Furthering behavioral studies for understanding microbiota-brain insights microbiome-brain-research](https://www.noldus.com/static/images/core-blog/microbiome-brain-research-1629364097.jpg)
Furthering behavioral studies for understanding microbiota-brain insights
How and to what extend do microbes in the gut affect the brain and behavior? Discover how they do this kind of research at UCLA.
![Investigating facial expressions in autism and borderline personality disorder investigating-facial-expressions-asd-bpd](https://www.noldus.com/static/images/core-blog/investigating-facial-expressions-asd-bpd-1624523567.jpg)
Investigating facial expressions in autism and borderline personality disorder
Within two specific populations researchers investigated the role of facial expressions on social interactions.
![Emotional responses to winning a paralympic medal emotional-responses-winning-medal](https://www.noldus.com/static/images/core-blog/emotional-responses-winning-medal.jpg)
Emotional responses to winning a paralympic medal
Guest blogger Jeffrey J. Martin conducted a study to examine the emotional reactions of Paralympians right after winning a medal, using automated facial expression analysis.
![A new sensory and motor scale for the CIA arthritis mouse model arthritis-new-scale](https://www.noldus.com/static/images/core-blog/arthritis-new-scale.jpg)
A new sensory and motor scale for the CIA arthritis mouse model
Dr. Bonnefont and her colleagues at IRMB in France just recently proposed a new ArthriSM scale to predict motor and sensory functional deficits in arthritis mouse model. Read more about it in her blog post!
![The relationship between social hierarchy and social stress relationship-between-social-hierarchy-social-stress](https://www.noldus.com/static/images/core-blog/relationship-between-social-hierarchy-social-stress-1602684061.jpg)
The relationship between social hierarchy and social stress
Today, Deepika Patel kindly shares her research on social structures with us. She investigated rat behavior in detail, using several test paradigms.