Marketing Communications Specialist (with a focus on human factors, UX research, and online marketing) at Noldus Information Technology, Content Creator
Many ways to measure behavior
So what kind of behavior can you measure? We haven't had time to follow all five behavior research tracks but here are a few highlights of the first conference day.
How innovative solutions advance your behavioral research
Good behavioral research requires good methods, and good tools. Three Noldus customer stories display how innovative solutions have advanced their behavioral research.
3 Emotional studies with FaceReader
Many researchers have discovered FaceReader as a tool for their research. These 3 recent studies with FaceReader show how emotion data helps you to better understand human-human, human-machine, and human-product interactions.
Why you want to know if your customers are bored, and how to find out
As emotions run through everyday life, facial expression analysis is often used in consumer and behavior research. With FaceReader you can now detect affective attitudes as well.
Shopping behavior analysis- improving the shopping experience at airports
The retail industry is currently booming in some regions, and with travel such an important part of modern life, so is the retail industry at airports. Learn more about consumer buying behavior by reading this blog post.