How emotions are made
Emotions are created in the brain: Neuroscience research in the past decades has shown that our brain gives meaning to our experiences and sensations, through concepts such as emotions.
Automatic emotion detection provides valuable insight into human-machine interaction measuring the users’ direct response and is therefore often used in this type of research.
Three ways how to measure consumer behavior
Measure eating behaviors and consumers likes and dislikes, measure consumer behavior on mobile phones, and measure shopping behavior using mobile technology
Analyze facial expressions to find emotions
The human face provides a number of signals essential for inter-personal communication. It is one of our most direct means of communication and allows us to recognize someone’s affective state and intentions.