Isabelle Leenders examined the influence of disclosures in influencer advertising on the brand attitudes and purchase intentions of young adults, mediated by their emotions and activation of persuasion knowledge.
Facial expression analysis can help to get objective insights into the emotions of humans. A great tool to use for this is FaceReader Online.
Are you involved in emotion recognition and facial expression analysis? These 5 tips will guarantee the best results!
Planning and conducting user experience tests can be time-consuming. With these UX research tools you can take your user research to a higher level and save valuable time!
We have gathered lots of ideas and ways to facilitate working from home and to continue research projects. In this blog post, we will list these seven approaches for you.
Can brand authenticity generate positive emotions among consumers and turn into a positive brand attitude?
The concept engagement is gaining more and more attention. Many companies are looking for ways to increase consumer engagement. But, how do you know a consumer is feeling engaged?
Of all human expressions, a smile is the most universal. But can you tell which smile is real and which is false?
Music affects people, that's for sure. But to what extent varies per person. To measure facial expressions during a musical experiment, FaceReader Online is the easy-to-use tool.
Learn all about gamification in marketing, facial expression analysis, and the difference between self-report, qualitative research, and unobtrusive observations.