Observational research is becoming more and more popular in consumer science and market research. From on-site behavioral observations in supermarkets to advanced multimodal lab studies.
How do you know if someone with whom you do business is telling the truth? When buying something from a stranger, we are trying to determine if he or she can be trusted, either consciously or unconsciously.
Don’t we all enjoy the variety and intensity of bird colors? Male birds have perhaps the most impressive color display in nature.
As a consumer, you have to make many different choices. Which peanut butter do you want? Which potato chips are the healthy choice?
When a baby is born prematurely, this baby and his or her parents often experience a rough start. You can think about eating problems, high risk of infection, or even anemia.
In daily practice, it can be difficult to establish a long-term change in behavior. Most of the time, people are not aware of their behavior.
Recent scientific research provides more and more understanding of behavioral challenges children diagnosed with Autism Spectrum Disorders (ASD) face.
Nausea is a prominent factor influencing the quality of life for patients undergoing chemotherapy. That is why it is useful to study the nauseating side effects of therapies or the anti-nauseating potential of drugs.
Zebrafish behavioral research has grown by leaps and bounds, and behavioral paradigms are being developed with the aim of better understanding mechanisms that might underlie aberrant behavioral phenotypes.
In general, researchers choose the methods and techniques that best suit their research objectives. That’s no different when researching doctor-patient communication or any other clinical interview setting.