consumer-research-food-satisfaction

Consumer research – what determines food satisfaction?

In a recent study, Barbara Andersen and Grethe Hyldig from the National Food Institute of Denmark zoomed in on food satisfaction from a consumer perspective.
behavioral-science-journey-consumer-studies

The man in the maze: A behavioral science journey into consumer studies

As a researcher, one of my biggest thrills was being able to predict how someone was going to behave, especially without asking him or her.
measuring-visitor-behavior

Location is everything: Measuring visitor behavior

Want to know where the action is? Interested in getting real-time feedback about a conference, concert, or event hotspots? Read more about the Crowd Emotion Monitor app.
senses-distraction

Making sense of the senses: The real cost of paying attention

We live in a demanding world: the snort of an email, the squeal of a text, fare alerts, breaking news, SQUIRREL! What was I saying? Oh yes, we live in a distracted world.
customer-behavior-insights

What does the Moment of Truth mean to your business?

We’ve all been there: close to the freeway on-ramp were several choices of the usual variety. I quickly made my decision, rolled through the drive thru, picked an item from the pictures provided, and hit the freeway again.
measure-disgust-gut-wrenching-movies

Why do we drink less when watching gut-wrenching movies?

How does exposure to moral violations influence consumption?
facial-expressions-reactions-to-bitter-food

Facial expressions - reactions to bitter food vary between high and low BMI

Overweight and obese individuals are at increased risk for many diseases and health conditions. By 2050, as much as 50% of the UK population could be obese at a cost of £50 billion a year.
shopper-research

What are you doing in that shop?

The online shopping revolution is having a huge impact on retail shops. What new tools should the shop manager use to know how to respond?
top-5-consumer-behavior-research-blog-posts

Top 5 Consumer behavior research on the Behavioral Research Blog

Observational research is becoming more and more popular in consumer science and market research. From on-site behavioral observations in supermarkets to advanced multimodal lab studies.
how-to-build-a-consumer-behavior-research-lab

How to build a consumer behavior research lab?

In order to get off to a good start, it is best to describe the research or tests that are going to be performed in detail.