How to collect high quality data in an observation lab
Controlled conditions and accurate data recording are key in scientific success. A stationary observation lab provides these controlled conditions while allowing scientists to observe test participants unobtrusively.
The influence of ad-evoked emotions on brand attitudes
Can brand authenticity generate positive emotions among consumers and turn into a positive brand attitude?
How to study human behavior
Many people are fascinated by human behavior. Why do we act the way we do? How is our behavior influenced, or measured? And why is behavioral change so difficult?
How to measure consumer behavior
Measuring consumer behavior enables you to really know your customers and get key insights into consumer preferences and buying behavior. We highlight four of these ways for you in this blog post.
Measuring consumer choice behavior
Two recent projects provide new insights into how best to measure the choices that we make.
Neuromarketing research: Innovative research methods and techniques
Get your face read, your brain measured, and your heart rate checked. Innovative research methods and techniques found their way into neuromarketing.
Creating a custom expression for Engagement: A validation study with FaceReader
The concept engagement is gaining more and more attention. Many companies are looking for ways to increase consumer engagement. But, how do you know a consumer is feeling engaged?
Three ways to understand consumer emotions
Many companies are seeking ways to understand consumer emotions in order to predict product acceptability. Here are three ways you could set up your study to assess consumer emotions.
Four ways to study visitor behavior
Museums, zoos, theme parks, and aquariums all observe the behavior of their visitors in order to find the best ways to entertain and educate.
Consumer behavior research in the spotlight: consumption behavior
Why do we drink less when watching gut-wrenching movies? How does exposure to moral violations influence consumption?