shopping-behavior

Shopping behavior - what can we measure in a retail environment?

Shopping ambience conditions such as light, sound, and smell are thought to affect shoppers’ browsing behavior and can increase sales due to impulse buying.
7-tips-set-up-coding-scheme

7 Tips to set up a coding scheme

The coding scheme or ethogram determines what data you collect and is, thus, an essential part of your behavioral study. Tips to set up a coding scheme (+free white paper with all 7 tips to set-up your coding scheme).
facial-expressions-likeliness-buy

Can facial expressions and emotional reactions predict likeliness to buy?

Think about some of your favorite holiday foods – what are they? Maybe gingerbread, candy canes, or pies?
how-study-consumer-behavior

How to study consumer behavior in a kitchen

Masson and colleagues from Université Paris-Saclay, France, designed a test kitchen to investigate food storage processes. According to them, the use of video cameras was of great value for analyzing behaviors.
measuring-consumer-responses

Measuring consumer responses to chocolate and images

Researchers all over the world are trying to find ways to measure real consumer responses and behavior.
package-testing

Package testing - Emotional journey in packaging research

A product package should help consumers make a quick decision. Donata Tania Vergura and Beatrice Luceri from the University of Parma, Italy investigated different packaging designs.
facial-expression-video-content-marketing

Facial expression analysis in video content marketing

This study shows that emotions in company messages or advertisements could be used to build and measure brand value. This measure can thus be added to social media metrics guidelines to assess success rate.
facereader-affective-attitudes

Why you want to know if your customers are bored, and how to find out

As emotions run through everyday life, facial expression analysis is often used in consumer and behavior research. With FaceReader 7.1 you can now detect affective attitudes as well.
consumer-behavior

Consumer behavior: do we enjoy the buffet to its fullest potential?

In a buffet restaurant, do you also want to try another dish? Just because it's available? Read this blog post about how choice influences eating behavior.
facial-expression-analysis-in-advertisements

The value of facial expression analysis in advertisements

José Chavaglia Neto and José António Filipe investigated the effect of one commercial on consumer emotion. They asked consumers to watch this commercial related to a specific brand.