How to build a consumer behavior research lab?
In order to get off to a good start, it is best to describe the research or tests that are going to be performed in detail.
Parent-child interaction – research in a lab and on-site
Early in life, children are not capable of filling out a complete questionnaire or talking to an interviewer.
How to collect high quality data in an observation lab
Controlled conditions and accurate data recording are key in scientific success. A stationary observation lab provides these controlled conditions while allowing scientists to observe test participants unobtrusively.
How to measure consumer behavior
Measuring consumer behavior enables you to really know your customers and get key insights into consumer preferences and buying behavior. We highlight four of these ways for you in this blog post.
5 tips to optimize your facial expression analyses
Are you involved in emotion recognition and facial expression analysis? These 5 tips will guarantee the best results!
STAY AT HOME!
What is the best way to communicate an important message such as 'Stay at home'? The research team of Mauri compared the emotional reactions to three short videos containing this message using FaceReader.
Consumer behavior research in the spotlight: consumption behavior
Why do we drink less when watching gut-wrenching movies? How does exposure to moral violations influence consumption?
Working memory and emotion regulation in children with ADHD
How can we understand emotional reactivity in children with ADHD? In the current study, Tarle and her colleagues examined the relation between emotion regulation and working memory in children with and without this disorder.
Analysis of facial expressions of emotions in children
The study described in this guest blog post focuses on the facial expressions of emotions induced by affective stimuli in children aged between 7 and 14.
Can facial expressions and emotional reactions predict likeliness to buy?
Think about some of your favorite holiday foods – what are they? Maybe gingerbread, candy canes, or pies?