José Chavaglia Neto and José António Filipe investigated the effect of one commercial on consumer emotion. They asked consumers to watch this commercial related to a specific brand.
Learn all about gamification in marketing, facial expression analysis, and the difference between self-report, qualitative research, and unobtrusive observations.
How do consumer researchers get valuable data? Consumer and market researchers can turn to observation and experimentation to observe consumers. Declared vs. revealed data.
Are you interested in using automatic facial expression analysis in a standardized lab setting? Here are 5 tips to get you started!
We all have our favorite celebrities, then there are those we love to hate. Who would you want to pay to represent your product or brand?
Real time measurement techniques like FaceReader might be the key to measuring flow in real-time.
David Schindler and colleagues developed a software, µCap (muCap), which is capable of creating a link between video footage and phases of the experiment, suitable for automated analysis in FaceReader.
The role of facial expression in resisting enjoyable advertisements.
As a researcher, one of my biggest thrills was being able to predict how someone was going to behave, especially without asking him or her.
Want to know where the action is? Interested in getting real-time feedback about a conference, concert, or event hotspots? Read more about the Crowd Emotion Monitor app.