emotional-responses-consumer-behavior

Emotional responses, heart rate & more: measuring consumer behavior

As a consumer, you have to make many different choices. Which peanut butter do you want? Which potato chips are the healthy choice?
neuromarketing

Get your face read, your brain measured, and your heart rate checked

For many years, questionnaires and interviews were used to assess needs, motives, and preferences of consumers. But, non-verbal responses can also provide important information.