The application of neuroscience methods to marketing – neuromarketing research – is growing in popularity. Can neuroscience be the holy grail of the study of consumer behavior?
Marketers track consumer behavior and try to understand it by learning more about the magic buy button.
As we are in the middle of the holiday season, it is time to look back on another year on the Behavioral Research Blog! What are the best reads on human behavior research?
It is common for conflicts to arise between adolescents and their parents. However, severe conflicts can have negative effects on adolescent development. What can parents do to prevent escalating conflicts?
Is there a relationship between food choice and a person’s mood? Bartkiene et al. examined the factors that influence our food choice, using facial expression analysis.
The SUKIPANI smile is an exercise to train the muscles you use while smiling. Dr. Sugahara explains the effect of the movements of the muscles and uses FaceReader to analyze the smiles.
Nowadays, measuring heart rate and heart rate variability can be done remotely, without all kinds of devices being attached to the test participant, using remote photoplethysmography (RPPG). What is RPPG and how does it work?
Hearing an infant cry can cause negative emotions, which can impact the way we respond. Researchers Riem and Karreman instructed parents to apply specific emotion regulation strategies in response to infant crying.
Measuring or assessing emotions is not always straightforward and easy. How do we view the nature of emotions in the first place?
What predicts a sale, and what causes consumers to buy from a particular brand over another? To know how and why customers make decisions, you can take a deeper look at consumer behavior.