Suppose a darts player is ready to throw a dart while showing a smile on his face. Would he hit the attempted number of points as opposed to missing the shot if he looked grumpy? Research has been done to figure this out.
What is the influence of emotions in a decision-making process? Dinkla and Liebregts wondered if displaying joy and emotional mimicry play a role during pitches.
Many people are fascinated by human behavior. Why do we act the way we do? How is our behavior influenced, or measured? And why is behavioral change so difficult?
Are emotions affected differently for younger than for older people? Researchers used FaceReader to complement self-assessments and objectify mood changes to answer this question.
Measuring consumer behavior enables you to really know your customers and get key insights into consumer preferences and buying behavior. We highlight four of these ways for you in this blog post.
Within two specific populations researchers investigated the role of facial expressions on social interactions.
As an entrepreneur, attracting financial support is essential to get your start-up of the ground. How can positive facial expressions help to be more successful in a funding pitch?
Are you involved in emotion recognition and facial expression analysis? These 5 tips will guarantee the best results!
Get your face read, your brain measured, and your heart rate checked. Innovative research methods and techniques found their way into neuromarketing.
The concept engagement is gaining more and more attention. Many companies are looking for ways to increase consumer engagement. But, how do you know a consumer is feeling engaged?