voice-assistants-future-of-marketing

Alexa, Siri, Google – Are voice assistants the future of marketing?

Voice assistants – they are found in almost every aspect of our daily lives. Elaine Mathe studied how users interact with voice assistants and what emotions they show in response to played ads.
infant-studies

5 examples of infant studies

Researchers perform infant studies to properly monitor and understand all kinds of development factors. In this blog post, five examples of infant studies are highlighted.
stay-at-home

STAY AT HOME!

What is the best way to communicate an important message such as 'Stay at home'? The research team of Mauri compared the emotional reactions to three short videos containing this message using FaceReader.
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The role of emotional expressions after face transplant

“Would undergoing a face transplant have any value to it if somebody across the room couldn’t tell you were happy by just looking at you?”
measure-disgust-gut-wrenching-movies

Consumer behavior research in the spotlight: consumption behavior

Why do we drink less when watching gut-wrenching movies? How does exposure to moral violations influence consumption?
measuring-painful-faces

Saying Ouch Without Saying It: Measuring Painful Faces

What happens when we’re in pain, real physical pain, but we cannot tell someone where or how badly it hurts? We can look at the facial expression!
measuring-frustration

For Pete’s Sake: Measuring Frustration

Within the field of human factors and usability, frustration poses an interesting challenge. It can be a barrier for learning. So how can we measure frustration in order to minimize it?
neuromarketing-hope-or-hype

Neuromarketing: hope or hype?

The application of neuroscience methods to marketing – neuromarketing research – is growing in popularity. Can neuroscience be the holy grail of the study of consumer behavior?
useful-consumer-neuroscience-tools

Useful consumer neuroscience tools

Marketers track consumer behavior and try to understand it by learning more about the magic buy button.