Behavioral Research Blog - FaceReader

To convince voters, all kinds of strategies can be used to stimulate the electorate. Researcher Dias and his team evaluated how voters respond to changes in the scenario of videos of political propaganda.

How does emotion expression guide interactive value learning and interactive corrective action selection? Dr. Robert Lowe investigated this and shares his findings in this guest blog post.

Voice assistants – they are found in almost every aspect of our daily lives. Elaine Mathe studied how users interact with voice assistants and what emotions they show in response to played ads.

What is the best way to communicate an important message such as 'Stay at home'? The research team of Mauri compared the emotional reactions to three short videos containing this message using FaceReader.

“Would undergoing a face transplant have any value to it if somebody across the room couldn’t tell you were happy by just looking at you?”

Why do we drink less when watching gut-wrenching movies? How does exposure to moral violations influence consumption?

What happens when we’re in pain, real physical pain, but we cannot tell someone where or how badly it hurts? We can look at the facial expression!

Within the field of human factors and usability, frustration poses an interesting challenge. It can be a barrier for learning. So how can we measure frustration in order to minimize it?

The application of neuroscience methods to marketing – neuromarketing research – is growing in popularity. Can neuroscience be the holy grail of the study of consumer behavior?

Marketers track consumer behavior and try to understand it by learning more about the magic buy button.