Observational research is becoming more and more popular in consumer science and market research. From on-site behavioral observations in supermarkets to advanced multimodal lab studies.
In order to get off to a good start, it is best to describe the research or tests that are going to be performed in detail.
The self-reported liking ratings of orange juices correlate significantly with such basic emotions as anger, disgust, and happiness.
Usability testing is an essential part of user centered design processes. It is necessary to evaluate prototypes.
Knowledge is the key to developing a better understanding of autism. Researchers often observe and code behavior in combination with other research methods.
Computerized learning tools have already become a standard educational tool in many institutions.
Interested in the presidential elections in the US? And would you like to know more about emotion analysis?
Software reads candidates’ faces - Prof. Chris Kowal applies FaceReader to political candidates.
This summer the Olympic Games will take place in London from July 27 to August 12. The city is expecting between 500,000 and 1,000,000 visitors.
As a consumer, you have to make many different choices. Which peanut butter do you want? Which potato chips are the healthy choice?