how-to-measure-emotions

How to measure emotions - I

Measuring or assessing emotions is not always straightforward and easy. How do we view the nature of emotions in the first place?
understanding-consumer-buying-behavior

Understanding consumer buying behavior

What predicts a sale, and what causes consumers to buy from a particular brand over another? To know how and why customers make decisions, you can take a deeper look at consumer behavior.
how-emotions-are-made

How emotions are made

Emotions are created in the brain: Neuroscience research in the past decades has shown that our brain gives meaning to our experiences and sensations, through concepts such as emotions.
usability-lab-software-tools

The ultimate list of Usability Lab software tools

For those of you interested in what we offer for usability studies, see how we can get you the analysis you need quickly, easily, and reliably with our UX tools. These are the Usability lab software tools you want to use!
two-examples-observational-studies

Two examples of on-site observational studies with older persons

In certain cases, observations for your study are best performed on-site. In this blog, we describe examples of observational studies with older age groups, conducted at home or at a healthcare facility.
effects-negative-campaigning-emotions

The effects of negative campaigning on emotions

Do people display different emotions when they watch a commercial with or without negative campaigns? Sabine Dennert shares her findings in this guest blog post.
how-botulinum-toxin-affects-facial-expression

How botulinum toxin affects facial expression

For the past twenty years, the demand for cosmetic procedures to the face has increased drastically. New technologies have become available that make it possible to look ‘better and younger’.
what-biometric-research

What is Biometric Research?

Biometric research is the study of subconscious processes related to attention, cognition, emotion, and physiological arousal.
facial-expressions-emotions-children

Analysis of facial expressions of emotions in children

The study described in this guest blog post focuses on the facial expressions of emotions induced by affective stimuli in children aged between 7 and 14.
facial-expressions-likeliness-buy

Can facial expressions and emotional reactions predict likeliness to buy?

Think about some of your favorite holiday foods – what are they? Maybe gingerbread, candy canes, or pies?