Get your face read, your brain measured, and your heart rate checked. Innovative research methods and techniques found their way into neuromarketing.
The concept engagement is gaining more and more attention. Many companies are looking for ways to increase consumer engagement. But, how do you know a consumer is feeling engaged?
Many companies are seeking ways to understand consumer emotions in order to predict product acceptability. Here are three ways you could set up your study to assess consumer emotions.
Museums, zoos, theme parks, and aquariums all observe the behavior of their visitors in order to find the best ways to entertain and educate.
Why do we drink less when watching gut-wrenching movies? How does exposure to moral violations influence consumption?
The application of neuroscience methods to marketing – neuromarketing research – is growing in popularity. Can neuroscience be the holy grail of the study of consumer behavior?
Marketers track consumer behavior and try to understand it by learning more about the magic buy button.
As we are in the middle of the holiday season, it is time to look back on another year on the Behavioral Research Blog! What are the best reads on human behavior research?
Is there a relationship between food choice and a person’s mood? Bartkiene et al. examined the factors that influence our food choice, using facial expression analysis.
What predicts a sale, and what causes consumers to buy from a particular brand over another? To know how and why customers make decisions, you can take a deeper look at consumer behavior.