The application of neuroscience methods to marketing – neuromarketing research – is growing in popularity. Can neuroscience be the holy grail of the study of consumer behavior?
Marketers track consumer behavior and try to understand it by learning more about the magic buy button.
As we are in the middle of the holiday season, it is time to look back on another year on the Behavioral Research Blog! What are the best reads on human behavior research?
Is there a relationship between food choice and a person’s mood? Bartkiene et al. examined the factors that influence our food choice, using facial expression analysis.
What predicts a sale, and what causes consumers to buy from a particular brand over another? To know how and why customers make decisions, you can take a deeper look at consumer behavior.
Many people are fascinated by human behavior. Why do we act the way we do? How is our behavior influenced, or measured? And why is behavioral change so difficult?
Shopping ambience conditions such as light, sound, and smell are thought to affect shoppers’ browsing behavior and can increase sales due to impulse buying.
The coding scheme or ethogram determines what data you collect and is, thus, an essential part of your behavioral study. Tips to set up a coding scheme (+free white paper with all 7 tips to set-up your coding scheme).
Think about some of your favorite holiday foods – what are they? Maybe gingerbread, candy canes, or pies?
Many companies are seeking ways to understand consumer emotions in order to predict product acceptability. Here are three ways you could set up your study to assess consumer emotions.