food-of-the-future

Facing the food of the future

Insects are often termed the "food of the future," as they are a healthy and more sustainable alternative to conventional protein sources. But are we ready to face this new culinary frontier?
neuromarketing

Neuromarketing research: Innovative research methods and techniques

Get your face read, your brain measured, and your heart rate checked. Innovative research methods and techniques found their way into neuromarketing.
ai-and-advertisements

Fake or real? AI illusions on the street

In Faux Out-Of-Home (FOOH) advertisement, real-world images are combined with computer-generated imagery and shared on social media. What happens to consumers' perceptions and emotions when you disclose that AI was used?
increase-attention-commercials-gen-z

How to increase attention in commercials for Gen-Z

Generation Z has the shortest attention span for commercials, yet they are becoming an increasingly important market segment. Understanding what captures their interest and how to engage them in commercials is crucial.
5-best-ways-to-use-facereader

The 5 best ways to use FaceReader: a systematic review

Facial expressions offer a rich source of information about human emotions. In this study, Elisa Landmann examines the best ways to collect, handle, and analyze FaceReader data in different areas of research.
facereader-affective-attitudes

Why you want to find out if your customers are bored

Emotions deeply influence our daily lives, shaping our moods and behaviors - including our decision making. That's why facial expression analysis is often used in consumer and behavior research.
brand-authenticity-ads

How does perception of brand authenticity affect ad performance?

For brands seeking to resonate with customers, being seen as authentic is vital. Using custom expressions in FaceReader, we explore how perception of brand authenticity relates to ad performance.
self-design-feedback-and-abandonment

From start to finish: decreasing abandonment when self-designing a product

Research shows that we like to design your own products, but often abandon the process before we're done. Does it help to provide feedback, and if so, what type of feedback works best?
self-design-abandonment-behavior

Design your own product: consumer experience and abandonment behavior

Researchers Krause and Franke studied how our experiences change while designing our own products. How do these experiences influence whether we finish a product or abandon the process?
self-design-consumer-experience

Just the way I want it: a study on consumer experience in self-designing

Consumer research suggests that you value a product more when you design it yourself - like sneakers or a gift. So, why do we abandon the self-design process so often? Find out in this blog post!