Behavioral Research Blog - Consumer Behavior

Consumer research suggests that you value a product more when you design it yourself - like sneakers or a gift. So, why do we abandon the self-design process so often? Find out in this blog post!

Facial expression analysis can help to get objective insights into the emotions of humans. A great tool to use for this is FaceReader Online.

Many people are fascinated by human behavior. Why do we act the way we do? How is our behavior influenced, or measured? And why is behavioral change so difficult?

Observational research is becoming more and more popular in consumer science and market research. From on-site behavioral observations in supermarkets to advanced multimodal lab studies.

In order to get off to a good start, it is best to describe the research or tests that are going to be performed in detail.

Controlled conditions and accurate data recording are key in scientific success. A stationary observation lab provides these controlled conditions while allowing scientists to observe test participants unobtrusively.

Can brand authenticity generate positive emotions among consumers and turn into a positive brand attitude?

Measuring consumer behavior enables you to really know your customers and get key insights into consumer preferences and buying behavior. We highlight four of these ways for you in this blog post.

Two recent projects provide new insights into how best to measure the choices that we make.

Get your face read, your brain measured, and your heart rate checked. Innovative research methods and techniques found their way into neuromarketing.