We’ve all been there: close to the freeway on-ramp were several choices of the usual variety. I quickly made my decision, rolled through the drive thru, picked an item from the pictures provided, and hit the freeway again.
In a romantic relationship, it is undoubtedly important to show support when one’s partner shares his or her accomplishments and positive life events.
The application of neuroscience methods to marketing – neuromarketing research – is growing in popularity. Can neuroscience be the holy grail of the study of consumer behavior?
How does exposure to moral violations influence consumption?
At the Neuromarketing World Forum (NMWF) in New York, Peter Lewinski mingled with board members, professors, start up founders, and all the people that do the cutting-edge work.
Do you know what creativity is? Can you measure it?
Watch these videos on consumer research, eye tracking, facial expression analysis, and more!
Overweight and obese individuals are at increased risk for many diseases and health conditions. By 2050, as much as 50% of the UK population could be obese at a cost of £50 billion a year.
Our emotions come across clear in our facial expressions. Due to this, facial expressions can be used in a wide variety of studies.
A reaction to a product in a store or an assignment in the classroom can tell a lot about the effectiveness of the advertising or the learning method.