measuring-flow

Measuring flow

Real time measurement techniques like FaceReader might be the key to measuring flow in real-time.
emotion-analysis-decision-making

Emotion analysis can be beneficial to researchers in decision making

David Schindler and colleagues developed a software, µCap (muCap), which is capable of creating a link between video footage and phases of the experiment, suitable for automated analysis in FaceReader.
how-to-optimize-facial-expression-analysis

5 tips to optimize your facial expression analyses

Are you involved in emotion recognition and facial expression analysis? These 5 tips will guarantee the best results!
persuasion-advertisements-facial-expresssion

Behavioral techniques to empower consumers: resisting persuasion by controlling

The role of facial expression in resisting enjoyable advertisements.
behavioral-science-journey-consumer-studies

The man in the maze: A behavioral science journey into consumer studies

As a researcher, one of my biggest thrills was being able to predict how someone was going to behave, especially without asking him or her.
measuring-visitor-behavior

Location is everything: Measuring visitor behavior

Want to know where the action is? Interested in getting real-time feedback about a conference, concert, or event hotspots? Read more about the Crowd Emotion Monitor app.
measuring-creativity-at-the-grunberglab

Measuring creativity at the GrunbergLab

In the GrunbergLab in Amsterdam, I read Arnon Grunberg’s upcoming release. Two researchers hooked me up: sensors on my left hand, rib, chest, and of course the famous head cap to measure my brain activity.
social-interaction-task-couples

Measuring experiential, behavioral, and physiological outputs

In a romantic relationship, it is undoubtedly important to show support when one’s partner shares his or her accomplishments and positive life events.
measure-disgust-gut-wrenching-movies

Why do we drink less when watching gut-wrenching movies?

How does exposure to moral violations influence consumption?
how-to-measure-emotions-pigs

How to measure emotions in pigs

A commonly used assay for assessment of fear in animals is the novel environment test.In this test, an animal is placed in an arena for a particular time period and behaviors are scored.