The advertising and marketing companies have just received a new addition to their repertoire of the neuromarketing tools – automated coding of facial expressions of basic emotions.
Internet and technology usage, including computers, tablets, and mobile phones, has increased exponentially in the past few years.
It may sound very simple, but recording video and playing it back enables more detailed analysis of facial expressions.
Observational research is becoming more and more popular in consumer science and market research. From on-site behavioral observations in supermarkets to advanced multimodal lab studies.
In order to get off to a good start, it is best to describe the research or tests that are going to be performed in detail.
Knowledge is the key to developing a better understanding of autism. Researchers often observe and code behavior in combination with other research methods.
When it comes to measuring our emotional responses to food items, medical treatment, or works of art, our behavior does not always paint the whole picture.
For many years, questionnaires and interviews were used to assess needs, motives, and preferences of consumers. But, non-verbal responses can also provide important information.