persuasion-advertisements-facial-expresssion

Behavioral techniques to empower consumers: resisting persuasion by controlling

The role of facial expression in resisting enjoyable advertisements.
behavioral-science-journey-consumer-studies

The man in the maze: A behavioral science journey into consumer studies

As a researcher, one of my biggest thrills was being able to predict how someone was going to behave, especially without asking him or her.
measuring-visitor-behavior

Location is everything: Measuring visitor behavior

Want to know where the action is? Interested in getting real-time feedback about a conference, concert, or event hotspots? Read more about the Crowd Emotion Monitor app.
measuring-creativity-at-the-grunberglab

Measuring creativity at the GrunbergLab

In the GrunbergLab in Amsterdam, I read Arnon Grunberg’s upcoming release. Two researchers hooked me up: sensors on my left hand, rib, chest, and of course the famous head cap to measure my brain activity.
social-interaction-task-couples

Measuring experiential, behavioral, and physiological outputs

In a romantic relationship, it is undoubtedly important to show support when one’s partner shares his or her accomplishments and positive life events.
how-to-measure-emotions-pigs

How to measure emotions in pigs

A commonly used assay for assessment of fear in animals is the novel environment test.In this test, an animal is placed in an arena for a particular time period and behaviors are scored.
healthcare-communication-dealing-emotions

Healthcare communication - dealing with emotions

Communication studies have shown that breaking bad news is best be done immediately and with clear wording. What is the best step forward?
avatars-human-computer-interaction

Relational Agents: the use and testing of avatars for HCI

Relational Agents (RAs) are computer constructs designed to interact with humans in a way that promotes the long-term formation of social and emotional bonds.
predicting-advertising-effectiveness

Predicting Advertising Effectiveness: Facial Coding of 120.000 Video Frames

The advertising and marketing companies have just received a new addition to their repertoire of the neuromarketing tools – automated coding of facial expressions of basic emotions.
classroom-observations-facial-expression

Classroom observations including facial expression analysis

Internet and technology usage, including computers, tablets, and mobile phones, has increased exponentially in the past few years.