Declared vs revealed data
How do consumer researchers get valuable data? Consumer and market researchers can turn to observation and experimentation to observe consumers. Declared vs. revealed data.
How to use FaceReader in the lab
Are you interested in using automatic facial expression analysis in a standardized lab setting? Here are 5 tips to get you started!
Who is the best product representative?
We all have our favorite celebrities, then there are those we love to hate. Who would you want to pay to represent your product or brand?
Measuring flow
Real time measurement techniques like FaceReader might be the key to measuring flow in real-time.
Emotion analysis can be beneficial to researchers in decision making
David Schindler and colleagues developed a software, µCap (muCap), which is capable of creating a link between video footage and phases of the experiment, suitable for automated analysis in FaceReader.
Behavioral techniques to empower consumers: resisting persuasion by controlling
The role of facial expression in resisting enjoyable advertisements.
The man in the maze: A behavioral science journey into consumer studies
As a researcher, one of my biggest thrills was being able to predict how someone was going to behave, especially without asking him or her.
Location is everything: Measuring visitor behavior
Want to know where the action is? Interested in getting real-time feedback about a conference, concert, or event hotspots? Read more about the Crowd Emotion Monitor app.
Measuring creativity at the GrunbergLab
In the GrunbergLab in Amsterdam, I read Arnon Grunberg’s upcoming release. Two researchers hooked me up: sensors on my left hand, rib, chest, and of course the famous head cap to measure my brain activity.
Measuring experiential, behavioral, and physiological outputs
In a romantic relationship, it is undoubtedly important to show support when one’s partner shares his or her accomplishments and positive life events.