influence-ad-evoked-emotions-brand-attitudes

The influence of ad-evoked emotions on brand attitudes

Can brand authenticity generate positive emotions among consumers and turn into a positive brand attitude?
facial-expressions-emotional-mimicry

Entrepreneurs’ facial expressions & emotional contagion during investor pitches

What is the influence of emotions in a decision-making process? Dinkla and Liebregts wondered if displaying joy and emotional mimicry play a role during pitches.
what-induces-emotions-moods

Do your emotions and moods change as you get older?

Are emotions affected differently for younger than for older people? Researchers used FaceReader to complement self-assessments and objectify mood changes to answer this question.
investigating-facial-expressions-asd-bpd

Investigating facial expressions in autism and borderline personality disorder

Within two specific populations researchers investigated the role of facial expressions on social interactions.
role-entrepreneurs-facial-expressions

The role of entrepreneurs’ facial expressions to gain financial support

As an entrepreneur, attracting financial support is essential to get your start-up of the ground. How can positive facial expressions help to be more successful in a funding pitch?
measuring-consumer-choice-behavior

Measuring consumer choice behavior

Two recent projects provide new insights into how best to measure the choices that we make.
role-mimicry-development-social-communication

The role of mimicry in the development of social communication

Children learn from interacting with others, especially their parents. For example, reproducing the emotions that others express is part of that.
how-to-optimize-facial-expression-analysis

5 tips to optimize your facial expression analyses

Are you involved in emotion recognition and facial expression analysis? These 5 tips will guarantee the best results!
neuromarketing

Neuromarketing research: Innovative research methods and techniques

Get your face read, your brain measured, and your heart rate checked. Innovative research methods and techniques found their way into neuromarketing.
custom-expression-engagement-validation-study

Creating a custom expression for Engagement: A validation study with FaceReader

The concept engagement is gaining more and more attention. Many companies are looking for ways to increase consumer engagement. But, how do you know a consumer is feeling engaged?