Can brand authenticity generate positive emotions among consumers and turn into a positive brand attitude?
What is the influence of emotions in a decision-making process? Dinkla and Liebregts wondered if displaying joy and emotional mimicry play a role during pitches.
Are emotions affected differently for younger than for older people? Researchers used FaceReader to complement self-assessments and objectify mood changes to answer this question.
Within two specific populations researchers investigated the role of facial expressions on social interactions.
As an entrepreneur, attracting financial support is essential to get your start-up of the ground. How can positive facial expressions help to be more successful in a funding pitch?
Two recent projects provide new insights into how best to measure the choices that we make.
Children learn from interacting with others, especially their parents. For example, reproducing the emotions that others express is part of that.
Are you involved in emotion recognition and facial expression analysis? These 5 tips will guarantee the best results!
Get your face read, your brain measured, and your heart rate checked. Innovative research methods and techniques found their way into neuromarketing.
The concept engagement is gaining more and more attention. Many companies are looking for ways to increase consumer engagement. But, how do you know a consumer is feeling engaged?