role-entrepreneurs-facial-expressions

The role of entrepreneurs’ facial expressions to gain financial support

As an entrepreneur, attracting financial support is essential to get your start-up of the ground. How can positive facial expressions help to be more successful in a funding pitch?
measuring-consumer-choice-behavior

Measuring consumer choice behavior

Two recent projects provide new insights into how best to measure the choices that we make.
role-mimicry-development-social-communication

The role of mimicry in the development of social communication

Children learn from interacting with others, especially their parents. For example, reproducing the emotions that others express is part of that.
how-to-optimize-facial-expression-analysis

5 tips to optimize your facial expression analyses

Are you involved in emotion recognition and facial expression analysis? These 5 tips will guarantee the best results!
neuromarketing

Neuromarketing research: Innovative research methods and techniques

Get your face read, your brain measured, and your heart rate checked. Innovative research methods and techniques found their way into neuromarketing.
custom-expression-engagement-validation-study

Creating a custom expression for Engagement: A validation study with FaceReader

The concept engagement is gaining more and more attention. Many companies are looking for ways to increase consumer engagement. But, how do you know a consumer is feeling engaged?
emotional-responses-winning-medal

Emotional responses to winning a paralympic medal

Guest blogger Jeffrey J. Martin conducted a study to examine the emotional reactions of Paralympians right after winning a medal, using automated facial expression analysis.
clear-masks-essential-for-clearer-communication

Why a clear mask is essential for clearer communication

For people who are deaf or hard of hearing, it is essential to be able to see the movements of the mouth while communicating. With the help of clear masks they can access the full facial expressions.
understand-consumer-emotions

Three ways to understand consumer emotions

Many companies are seeking ways to understand consumer emotions in order to predict product acceptability. Here are three ways you could set up your study to assess consumer emotions.
intensity-emotional-response

Measuring the intensity of emotional response to political advertisement videos

To convince voters, all kinds of strategies can be used to stimulate the electorate. Researcher Dias and his team evaluated how voters respond to changes in the scenario of videos of political propaganda.