The role of mimicry in the development of social communication
Children learn from interacting with others, especially their parents. For example, reproducing the emotions that others express is part of that.
Learn about people's behavior by observing them
An observation or usability lab allows researchers to observe test participants unobtrusively, in an environment similar to the participant’s natural surroundings.
5 tips to optimize your facial expression analyses
Are you involved in emotion recognition and facial expression analysis? These 5 tips will guarantee the best results!
Neuromarketing research: Innovative research methods and techniques
Get your face read, your brain measured, and your heart rate checked. Innovative research methods and techniques found their way into neuromarketing.
Creating a custom expression for Engagement: A validation study with FaceReader
The concept engagement is gaining more and more attention. Many companies are looking for ways to increase consumer engagement. But, how do you know a consumer is feeling engaged?
Emotional responses to winning a paralympic medal
Guest blogger Jeffrey J. Martin conducted a study to examine the emotional reactions of Paralympians right after winning a medal, using automated facial expression analysis.
Why a clear mask is essential for clearer communication
For people who are deaf or hard of hearing, it is essential to be able to see the movements of the mouth while communicating. With the help of clear masks they can access the full facial expressions.
7 ways to continue your research from home
We have gathered lots of ideas and ways to facilitate working from home and to continue research projects. In this blog post, we will list these seven approaches for you.
Three ways to understand consumer emotions
Many companies are seeking ways to understand consumer emotions in order to predict product acceptability. Here are three ways you could set up your study to assess consumer emotions.
Behavioral coding: What and how
When you study human behavior, coding your data is the initial step to analyze data. Coding behavior enables you to evaluate your research questions and draw reliable
conclusions.