influence-ad-evoked-emotions-brand-attitudes

The influence of ad-evoked emotions on brand attitudes

Can brand authenticity generate positive emotions among consumers and turn into a positive brand attitude?
virtual-reality-in-neuroscience

Why use Virtual Reality in Neurosciences?

Virtual Reality may become an easy way to calibrate or standardize complex tasks in immersive environments. How can researchers easily apply VR?
facial-expressions-emotional-mimicry

Entrepreneurs’ facial expressions & emotional contagion during investor pitches

What is the influence of emotions in a decision-making process? Dinkla and Liebregts wondered if displaying joy and emotional mimicry play a role during pitches.
how-to-study-human-behavior

How to study human behavior

Many people are fascinated by human behavior. Why do we act the way we do? How is our behavior influenced, or measured? And why is behavioral change so difficult?
what-induces-emotions-moods

Do your emotions and moods change as you get older?

Are emotions affected differently for younger than for older people? Researchers used FaceReader to complement self-assessments and objectify mood changes to answer this question.
observing-diver-behavior

Diver behavior captured with wearable cameras

Observing the actual wreck diver behavior using video recordings made with wearables cameras, researchers aimed to enhance effective management strategies for underwater cultural heritages.
how-to-measure-consumer-behavior

How to measure consumer behavior

Measuring consumer behavior enables you to really know your customers and get key insights into consumer preferences and buying behavior. We highlight four of these ways for you in this blog post.
analyzing-challenging-play-behavior

Challenging play behavior: does it still exist?

Although children tend to spend more time indoor in sitting activities, they need feelings of exhilaration now and then for behavioral development. Researchers investigated how risky play behavior can be encouraged.
ux-research-tools

UX Research Tools for analyzing and visualizing your user research

Planning and conducting user experience tests can be time-consuming. With these UX research tools you can take your user research to a higher level and save valuable time!
investigating-facial-expressions-asd-bpd

Investigating facial expressions in autism and borderline personality disorder

Within two specific populations researchers investigated the role of facial expressions on social interactions.