Human Behavior Research

Are you involved in emotion recognition and facial expression analysis? These 5 tips will guarantee the best results!

Get your face read, your brain measured, and your heart rate checked. Innovative research methods and techniques found their way into neuromarketing.

The concept engagement is gaining more and more attention. Many companies are looking for ways to increase consumer engagement. But, how do you know a consumer is feeling engaged?

Guest blogger Jeffrey J. Martin conducted a study to examine the emotional reactions of Paralympians right after winning a medal, using automated facial expression analysis.

For people who are deaf or hard of hearing, it is essential to be able to see the movements of the mouth while communicating. With the help of clear masks they can access the full facial expressions.

Many companies are seeking ways to understand consumer emotions in order to predict product acceptability. Here are three ways you could set up your study to assess consumer emotions.

When you study human behavior, coding your data is the initial step to analyze data. Coding behavior enables you to evaluate your research questions and draw reliable conclusions.

Understanding behavior during an interaction becomes much easier with video observations, and enables students to watch and learn.

Simulation-based training sessions are essential in healthcare education. How do nursing students experience the use of a virtual interactive digital simulator compared to a human patient simulation?

Eye tracking is a technique which records what you are looking at. With more complex analysis, it can give all sorts of information about a subject's mental state.