Human Behavior Research

Stephanny Freeman and Connie Kasari observed play behavior in an observation lab. They invited parents with their children to their observation lab and coded behavior in great detail.

The presence or absence of engagement determines the difference between success and failure. Does motivating teaching behavior keep students' focused and engaged?

Can brand authenticity generate positive emotions among consumers and turn into a positive brand attitude?

Virtual Reality may become an easy way to calibrate or standardize complex tasks in immersive environments. How can researchers easily apply VR?

What is the influence of emotions in a decision-making process? Dinkla and Liebregts wondered if displaying joy and emotional mimicry play a role during pitches.

Are emotions affected differently for younger than for older people? Researchers used FaceReader to complement self-assessments and objectify mood changes to answer this question.

Observing the actual wreck diver behavior using video recordings made with wearables cameras, researchers aimed to enhance effective management strategies for underwater cultural heritages.

Measuring consumer behavior enables you to really know your customers and get key insights into consumer preferences and buying behavior. We highlight four of these ways for you in this blog post.

Although children tend to spend more time indoor in sitting activities, they need feelings of exhilaration for behavioral development. Researchers investigated how risky play behavior can be encouraged.

Within two specific populations researchers investigated the role of facial expressions on social interactions.