
Four ways to study visitor behavior
Museums, zoos, theme parks, and aquariums all observe the behavior of their visitors in order to find the best ways to entertain and educate.

Consumer behavior research in the spotlight: consumption behavior
Why do we drink less when watching gut-wrenching movies? How does exposure to moral violations influence consumption?

A coding scheme to capture interactive behaviors during triadic consultations
The research team of Yuan developed and refined a coding scheme which can serve as a tool to identify specific triadic communicative strategies that are effective in improving children’s engagement and reducing distress.

Working from home strategies
In the midst of an unprecedented global pandemic, many people find themselves in a particularly novel situation in the coming days and weeks: working from home.

Saying Ouch Without Saying It: Measuring Painful Faces
What happens when we’re in pain, real physical pain, but we cannot tell someone where or how badly it hurts? We can look at the facial expression!

The role of parent-child interaction on child development
When children face cognitive and motor delays, they are often unable to reach developmental milestones at the expected times. Does this influence the interactive behaviors of parents and children?

Why use video feedback in education
By using video and audio recordings in education, students and educators can receive, and benefit from, direct feedback.

For Pete’s Sake: Measuring Frustration
Within the field of human factors and usability, frustration poses an interesting challenge. It can be a barrier for learning. So how can we measure frustration in order to minimize it?

Evaluating ergonomics in healthcare – paramedics
The chance that a paramedic suffers an injury is 3x higher than other occupations. Because of the global health worker shortage, we need to make sure these professionals are taken care of.

Neuromarketing: hope or hype?
The application of neuroscience methods to marketing – neuromarketing research – is growing in popularity. Can neuroscience be the holy grail of the study of consumer behavior?