The value of facial expression analysis in advertisements
José Chavaglia Neto and José António Filipe investigated the effect of one commercial on consumer emotion. They asked consumers to watch this commercial related to a specific brand.
Marketing and market research blogs
Learn all about gamification in marketing, facial expression analysis, and the difference between self-report, qualitative research, and unobtrusive observations.
Simulation-based training – it’s just like the real thing!
By conducting training sessions, students in a simulation lab develop and maintain knowledge, skills, and competencies such as interviewing skills, working with certain equipment, and teamwork procedures.
Learn about people by observing them
An observation or usability lab allows researchers to observe test participants unobtrusively, in an environment similar to test participant’s natural surroundings.
Video-recording children with ASD in-home
Anne Kirby and colleagues studied sensory and repetitive behaviors among children with autism spectrum disorder (ASD). 32 children with ASD participated.
Implementing Tailored Activity Programs
Tailored Activity Programs (TAP) have been shown to have significantly reduce behavioral occurrences in dementia patients and improve engagement and positive behaviors.
Best consumer behavior conferences to attend in 2016
Every year thousands of meetings and conferences are organized worldwide. To make things easy for you we've sorted out some of the best consumer behavior conferences to attend in 2016.
In-home video recordings provide accurate measure for more objective comparisons
Edelson and her colleagues from the Nestlé Research Center in Sweden studied parent-child interactions during meal time using in-home studies.
Understanding adolescent emotions
How are adolescents’ emotions socialized by mothers and close friends? A recent study focuses on dealing with depression in adolescence.
Become and stay aware about children with autism
Autism is a developmental disability that remains with a person for his or her whole life. The World Autism Awareness Day tries to bring awareness to this growing health concern.