Human Behavior Research

A product package should help consumers make a quick decision. Donata Tania Vergura and Beatrice Luceri from the University of Parma, Italy investigated different packaging designs.

This study shows that emotions in company messages or advertisements could be used to build and measure brand value. This measure can thus be added to social media metrics guidelines to assess success rate.

With use of prerecorded videos of surgeries, researchers examined the impact of the layout of an OR on work patterns and flow disruptions of a circulating nurse.

If you are born profoundly deaf, it is very likely that modern technology in the form of cochlear implants can improve your hearing.

During a long flight, it is often tempting to take a nap in the airplane seat. Which travel pillow offers you the most comfort for this?

Good behavioral research requires good methods, and good tools. Three Noldus customer stories display how innovative solutions have advanced their behavioral research.

In her study, Visser focuses on one of the possible mechanisms that may underlie limited information recall in patients: the relationship between emotional stress and memory performance.

Researchers at KU Leuven want to gain more insight into whether or not there are differences in the implicit abilities of children with ASD to detect faces, different identities, and different expressions.

Many researchers have discovered FaceReader as a tool for their research. These 3 recent studies with FaceReader show how emotion data helps you to better understand human-human, human-machine, and human-product interactions.

When I get in the train next week at the Düsseldorf airport, I know that there is something different about it in comparison to a normal train.