Emotional responses, heart rate & more: measuring consumer behavior
As a consumer, you have to make many different choices. Which peanut butter do you want? Which potato chips are the healthy choice?
Infant behavior experiments
When a baby is born prematurely, this baby and his or her parents often experience a rough start. You can think about eating problems, high risk of infection, or even anemia.
Galvanic skin response, heart rate variability and more behavior on the inside
When it comes to measuring our emotional responses to food items, medical treatment, or works of art, our behavior does not always paint the whole picture.
Get your face read, your brain measured, and your heart rate checked
For many years, questionnaires and interviews were used to assess needs, motives, and preferences of consumers. But, non-verbal responses can also provide important information.
Assessment and training – positive behavior change
In daily practice, it can be difficult to establish a long-term change in behavior. Most of the time, people are not aware of their behavior.
How research on Autism Spectrum Disorders is developing
Recent scientific research provides more and more understanding of behavioral challenges children diagnosed with Autism Spectrum Disorders (ASD) face.
Parent-child interaction: Measuring the effectiveness of interactions
Quality of parent-child interaction is one of the major predictors of emotional and social development of children, which makes parent-child interaction an important focus of child development research.
Clinical interviews – analyzing verbal and non-verbal behavior
In general, researchers choose the methods and techniques that best suit their research objectives. That’s no different when researching doctor-patient communication or any other clinical interview setting.
3 Examples of pattern detection research
Patterns in behavior are everywhere around us. Think about the sequence of behavior when you do the laundry, get ready in the morning, play a game of soccer, or drive your car to work.
Observing behavior - Jury deliberations, what happens behind closed doors
Researchers increasingly study what goes on behind closed doors. Thirty mock-jury deliberations were filmed and behaviors were then coded using The Observer software.