The man in the maze: A behavioral science journey into consumer studies
As a researcher, one of my biggest thrills was being able to predict how someone was going to behave, especially without asking him or her.
Does the sex of a simulated patient affect CPR?
When faced with either a male or female patient simulator, both men and women rescuers appeared reluctant to remove a female patient simulator’s clothing.
Behavior and emotions of older adults
Can TV footage motivate older persons to start being more active? Being active can improve the overall health of a person (65+ but of course also 65-!).
Location is everything: Measuring visitor behavior
Want to know where the action is? Interested in getting real-time feedback about a conference, concert, or event hotspots? Read more about the Crowd Emotion Monitor app.
Measuring creativity at the GrunbergLab
In the GrunbergLab in Amsterdam, I read Arnon Grunberg’s upcoming release. Two researchers hooked me up: sensors on my left hand, rib, chest, and of course the famous head cap to measure my brain activity.
Why non-verbal behavior matters
Basil Preisig and his colleagues at the University of Bern, Switzerland, were especially interested in communicative development of people diagnosed with language disorders like aphasia.
The impact of health information technology on doctor-patient interaction
Embracing the technological advances of the last decade, many health care professionals have incorporated information technology into their daily routines.
Making sense of the senses: The real cost of paying attention
We live in a demanding world: the snort of an email, the squeal of a text, fare alerts, breaking news, SQUIRREL! What was I saying? Oh yes, we live in a distracted world.
What does the Moment of Truth mean to your business?
We’ve all been there: close to the freeway on-ramp were several choices of the usual variety. I quickly made my decision, rolled through the drive thru, picked an item from the pictures provided, and hit the freeway again.
Measuring experiential, behavioral, and physiological outputs
In a romantic relationship, it is undoubtedly important to show support when one’s partner shares his or her accomplishments and positive life events.