neuromarketing

Get your face read, your brain measured, and your heart rate checked

For many years, questionnaires and interviews were used to assess needs, motives, and preferences of consumers. But, non-verbal responses can also provide important information.
assessment-and-training

Assessment and training – positive behavior change

In daily practice, it can be difficult to establish a long-term change in behavior. Most of the time, people are not aware of their behavior.
research-autism-spectrum-disorders-developing

How research on Autism Spectrum Disorders is developing

Recent scientific research provides more and more understanding of behavioral challenges children diagnosed with Autism Spectrum Disorders (ASD) face.
parent-child-interaction-effectiveness

Parent-child interaction: Measuring the effectiveness of interactions

Quality of parent-child interaction is one of the major predictors of emotional and social development of children, which makes parent-child interaction an important focus of child development research.
clinical-interviews

Clinical interviews – analyzing verbal and non-verbal behavior

In general, researchers choose the methods and techniques that best suit their research objectives. That’s no different when researching doctor-patient communication or any other clinical interview setting.
3-examples-of-pattern-detection-research

3 Examples of pattern detection research

Patterns in behavior are everywhere around us. Think about the sequence of behavior when you do the laundry, get ready in the morning, play a game of soccer, or drive your car to work.
observing-behavior-jury-deliberations

Observing behavior - Jury deliberations, what happens behind closed doors

Researchers increasingly study what goes on behind closed doors. Thirty mock-jury deliberations were filmed and behaviors were then coded using The Observer software.
behavioral-observation

Systematic behavioral observation – two coding scales

Structured observations are one of the many ways to gather data. Observing behavior rather than asking questions about it can provide you with a multitude of valuable information.
how-to-collect-data-in-an-observation-lab

How to collect high quality data in an observation lab

Controlled conditions and accurate data recording are key in scientific success and a stationary lab provides these controlled conditions while allowing scientists to observe test participants unobtrusively.
how-to-measure-consumer-behavior

Three ways how to measure consumer behavior

Measure eating behaviors and consumers likes and dislikes, measure consumer behavior on mobile phones, and measure shopping behavior using mobile technology.