behavioral-science-journey-consumer-studies

The man in the maze: A behavioral science journey into consumer studies

As a researcher, one of my biggest thrills was being able to predict how someone was going to behave, especially without asking him or her.
does-sex-simulated-patient-affect-cpr

Does the sex of a simulated patient affect CPR?

When faced with either a male or female patient simulator, both men and women rescuers appeared reluctant to remove a female patient simulator’s clothing.
behavior-emotions-older-adults

Behavior and emotions of older adults

Can TV footage motivate older persons to start being more active? Being active can improve the overall health of a person (65+ but of course also 65-!).
measuring-visitor-behavior

Location is everything: Measuring visitor behavior

Want to know where the action is? Interested in getting real-time feedback about a conference, concert, or event hotspots? Read more about the Crowd Emotion Monitor app.
measuring-creativity-at-the-grunberglab

Measuring creativity at the GrunbergLab

In the GrunbergLab in Amsterdam, I read Arnon Grunberg’s upcoming release. Two researchers hooked me up: sensors on my left hand, rib, chest, and of course the famous head cap to measure my brain activity.
why-non-verbal-behavior-matters

Why non-verbal behavior matters

Basil Preisig and his colleagues at the University of Bern, Switzerland, were especially interested in communicative development of people diagnosed with language disorders like aphasia.
health-information-doctor-patient-interaction

The impact of health information technology on doctor-patient interaction

Embracing the technological advances of the last decade, many health care professionals have incorporated information technology into their daily routines.
senses-distraction

Making sense of the senses: The real cost of paying attention

We live in a demanding world: the snort of an email, the squeal of a text, fare alerts, breaking news, SQUIRREL! What was I saying? Oh yes, we live in a distracted world.
customer-behavior-insights

What does the Moment of Truth mean to your business?

We’ve all been there: close to the freeway on-ramp were several choices of the usual variety. I quickly made my decision, rolled through the drive thru, picked an item from the pictures provided, and hit the freeway again.
social-interaction-task-couples

Measuring experiential, behavioral, and physiological outputs

In a romantic relationship, it is undoubtedly important to show support when one’s partner shares his or her accomplishments and positive life events.