Campaign meeting
This study shows that emotions in company messages or advertisements could be used to build and measure brand value. This measure can thus be added to social media metrics guidelines to assess success rate.
Why behavioral data collection works
How are scholars studying learning in infancy? How do they study parental influence?
Patterns in behavior are everywhere around us. Think about the sequence of behavior when you do the laundry, get ready in the morning, play a game of soccer, or drive your car to work.
Observing behavior - Jury deliberations
Researchers increasingly study what goes on behind closed doors. Thirty mock-jury deliberations were filmed and behaviors were then coded using The Observer software.
Behavioral neuroscience research at SfN Annual Meeting 2011 in Washington, DC
Conference
More than 32,000 people attended this year’s Society for Neuroscience annual meeting in Washington D.C. With this many people it is no surprise the range of topics is as vast as you can wrap your brain around.
Systematic behavioral observation – two coding scales
Structured observations are one of the many ways to gather data. Observing behavior rather than asking questions about it can provide you with a multitude of valuable information.
Recent applications of locomotor and gait analysis
Stem cell research is a promising area of research for spinal cord injury. With 1,25 million individuals suffering from chronic spinal cord injury in the US alone, new treatment approaches are necessary.
The coding scheme or ethogram determines what data you collect and is, thus, an essential part of your behavioral study.