Behavioral Research Blog
16 Sep
human behavior research
Psychology
Exploring the early development of referential gestural communication
Understanding the importance of pointing gestures can provide valuable insights into children's developmental progress and support their overall growth and learning.
05 Sep
human behavior research
Emotion
How to use facial expression analysis in pain research
As the world seeks more efficient research methods, automated facial expression analysis tools offer great potential for studying facial expressions. Could these tools be applied to pain assessment?
30 Aug
human behavior research
Neuroscience
Neuromarketing research: Innovative research methods and techniques
Get your face read, your brain measured, and your heart rate checked. Innovative research methods and techniques found their way into neuromarketing.
22 Aug
human behavior research
Consumer
Fake or real? AI illusions on the street
In Faux Out-Of-Home (FOOH) advertisement, real-world images are combined with computer-generated imagery and shared on social media. What happens to consumers' perceptions and emotions when you disclose that AI was used?
20 Aug
animal behavior research
Learning and Memory
What is a placebo? And how does it work?
The placebo effect reveals how belief alone can influence pain and symptoms. Recent research uncovers brain mechanisms, like the panacea effect, involved in this effect in mice
06 Aug
human behavior research
Psychology
Should you use a combination of modes to optimize behavioral studies?
If you ask a scientist what they think of when you say, ‘behavioral study’, they will come up with wildly differing answers, depending on their own type of work.
01 Aug
animal behavior research
Research Methods
All the little things that affect your animals' behavior
In behavioral research, even the smallest details can significantly influence the behavior of animals. Understanding these nuances is crucial for the accuracy of your data.
29 Jul
human behavior research
Psychology
5 tips to help behavioral researchers comply with privacy legislation
Privacy legislation can mean extra concerns for behavioral researchers, but these tips make your life easier.
16 Jul
human behavior research
Consumer
How to increase attention in commercials for Gen-Z
Generation Z has the shortest attention span for commercials, yet they are becoming an increasingly important market segment. Understanding what captures their interest and how to engage them in commercials is crucial.
11 Jul
animal behavior research
Gait and Locomotion
Understanding phase dispersion in CatWalk XT
CatWalk XT 10.7 introduced circular graphs for phase dispersion and coupling. In this blog post we go over these parameters, and how they are calculated.